The Growing Popularity of Online Tutoring: How Big is the Tutoring Industry?

The global impact of COVID-19 has been immense and unprecedented, and private tutors have experienced a sharp decline in demand across regions due to the pandemic. To address this, a software company has developed a platform that can help guardians manage the scheduling of tuition and online payments, providing an efficient way for parents and guardians to communicate. The academic subject segment is expected to gain considerable market share as students seek additional tutoring for difficult subjects or to excel in qualifying subjects. These factors have driven the global demand for private tutoring or shadow education services that can provide personalized learning.

A survey of students, parents and guardians revealed the numerous advantages of online tutoring, such as flexible lesson scheduling, searchable lesson recordings, and a more relaxed and focused environment. This has led to an increase in the popularity of technology-based shadow education services, which is likely to support trends in the private tutoring market. The software company also launched a new service that helps tutors create and configure their websites. This has resulted in an increased interest in the subject during the learning process, thus driving up the demand for online tutoring.

Mentoring organizations that offer online subscriptions are becoming increasingly popular as college students become more tech-savvy. Guardians can observe a child's progress or weaknesses in person and provide more attention or better solutions accordingly. The increasing penetration of private tutoring firms in the European market is likely to fuel market growth. However, private guardian fees are usually higher, which may not be affordable for low-income families.

Most students attend private lessons due to peer pressure, older people or siblings who have attended the same training class. Offline mode is expected to have significant participation as home tutoring, group tutoring or classroom tutoring have become increasingly popular over the years. As tutors make their recordings available online, it will be easier to search later when needed to learn or review the content.

Dr. Julian Mercer
Dr. Julian Mercer

Dr. Julian Mercer is a former IB Diploma Programme Coordinator and Theory of Knowledge teacher with eighteen years of experience in international schools across the UK, Europe, and the Middle East. He later transitioned into academic mentoring and tutor training, developing deep expertise in IB subject-specific tutoring across Maths AA/AI, the Sciences, and the Humanities, as well as academic coaching for the IB’s distinctive components such as the Extended Essay, Internal Assessments, and CAS. His background also includes university admissions guidance for IB students applying to institutions in the UK, US, and EU, alongside extensive work in tutoring pedagogy, high-impact session design, online tutoring business development, global tutoring platforms, marketing strategy, and helping parents make informed decisions about when and how to engage expert support. He writes in a voice that is measured, internationally informed, empathic, and strategically grounded—an ideal guide for families, tutors, and students navigating the complexities of the IB ecosystem.

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