How to Get Clients for Your Tutoring Company

Harnessing the power of social media and making sure your website is easy to use are two of the most important steps to take when it comes to getting clients for your tutoring company. Investing in online tutoring software can also be beneficial. For example, Natasha Saed, a language tutor, introduces her agency on her website with a structure that includes her tutoring certificate, past experiences, client testimonials, and successful cases. This adds a personal touch that can help small-scale private tutoring businesses.

You can also offer your services part-time at local tutoring centers. This may come with a lower fee, but it's a great way to improve your teaching skills and promote yourself. Shawn Manaher, founder and CEO of Ignite Marketing, suggests that schools are the best place to advertise your tutoring service. Another strategy is to create content around a daily thematic approach.

Sonia, a traditional classroom teacher turned online tutor, shared this strategy to inspire content creation. Finally, you can also consider joining online tutoring platforms. These platforms provide an opportunity to connect with students from all over the world and offer your services remotely.

Dr. Julian Mercer
Dr. Julian Mercer

Archetype:The International Baccalaureate Learning ArchitectAn educator who understands the IB not simply as a curriculum, but as a philosophy of learning. Dr. Mercer blends classroom experience, global education insight, and practical tutoring expertise.Background:Dr. Julian Mercer is a former IB Diploma Programme Coordinator and Theory of Knowledge (TOK) teacher with 18 years of experience in international schools across the UK, Europe, and the Middle East. He later transitioned into academic mentoring and tutor training, specialising in:• IB subject-specific tutoring (Maths AA/AI, Sciences, Humanities)• academic coaching for the IB’s unique demands: EE, IA, CAS• university admissions perspectives for IB students (UK, US, EU)• tutoring pedagogy + structuring high-impact sessions• starting and scaling online tutoring businesses• global tutoring platforms, marketing, and income strategies• parent decision-making: when to hire a tutor, how to evaluate qualityDr. Mercer writes with a voice that is measured, internationally informed, empathic, and deeply strategic, ideal for guiding families, tutors, and students navigating the IB ecosystem.Tone Signature:Worldly, reflective, structured, supportive, academically authoritative.

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